Twelve AI teammates who never call out on a Monday.
Every module writes to the same job record. Turn on three or turn on all twelve — the notetaker, the translator, and the CRM are always looking at the same roof.
The AI notetaker for estimators and salespeople
He taps record getting out of the truck and forgets about it. Rowlty listens through the attic crawl, the ladder walk, and the kitchen-table close, then hands back a finished job record.
- Fills your inspection form — layers, decking, ventilation, flashing, penetrations, pitch notes
- Tags photos to what he was saying when he shot them, so slope and defect are already labeled
- Captures every promise verbatim — "we'll move the grill," "we'll be done Thursday" — with a timestamp
- Drafts the follow-up email using the homeowner's own concerns, in your company's voice
- Flags objections he didn't answer well, so the sales manager can coach from real calls
- Works with no signal in an attic or a rural county, then syncs on the drive back
Who it's for: estimators, sales reps, sales managers. Included in: Crew, Pro, Enterprise.
Live translation between your crews and your homeowners
Hold up the phone. She talks, the crew hears Spanish out loud a half-second later. They answer, she hears English. She downloads nothing, you call no interpreter.
- 42 languages including Spanish, Portuguese, K'iche', Mam, Q'anjob'al, Haitian Creole, Polish, Ukrainian, Vietnamese
- Roofing vocabulary trained in — "ice and water shield," "drip edge," "counterflashing," "step flashing" survive the trip
- Speaker mode for the driveway, headset mode for the roof, offline mode for dead zones
- Written work orders auto-translate — your foreman writes once, every crew reads it in their language
- Transcript saved to the job, so "nobody told me" stops being a defense on either side
- Emergency phrases pinned for one-tap: fall hazard, power line, stop work, call 911
Who it's for: install crews, foremen, production managers, homeowners. Included in: Crew, Pro, Enterprise.
The AI CRM manager that updates itself
Most CRMs fail for the same reason: they're a data-entry tax on the people you least want doing data entry. Rowlty reads the calls, texts, notes, and signed docs, and moves the deal on its own.
- Stages advance from evidence — proposal opened, contract signed, permit pulled, material delivered
- Cold-deal radar flags anything that's gone quiet before it's actually dead
- Drafts the next touch and holds it for a thumbs-up, so nothing goes out unapproved
- Duplicate and bad-data cleanup runs nightly — no more three records for the same address
- Monday pipeline briefing in your inbox, written like a person wrote it, not a dashboard
- Or keep your CRM — Rowlty writes into JobNimbus, AccuLynx, Roofr, ServiceTitan, Salesforce, HubSpot
Who it's for: owners, sales managers, office admins. Included in: Crew, Pro, Enterprise.
Contract e-signed 8:14am→ Production
No contact in 11 daysGoing cold
Opened proposal 4× last nightCall today
Adjuster scope receivedSupplement queued
Duplicate record mergedCleaned
A 24/7 AI receptionist that books the inspection
The average roofing company misses roughly one in nine inbound calls, and most of those come during exactly the week you can least afford it. Front Desk answers in two rings, at 11pm, on a Sunday, mid-storm.
- Answers calls, texts, web chat, and form fills with one consistent voice
- Qualifies before it books — address, roof age, insurance vs. retail, urgency, storm date
- Books straight onto the right rep's calendar by territory and drive time
- Bilingual by default — switches to Spanish the moment the caller does
- Warm-transfers to a human when someone is angry, or when the job is over your threshold
- Storm mode handles a 20× call spike without a queue or a hold message
Who it's for: office managers, owners, anyone whose phone rings after hours. Included in: Pro, Enterprise. Add-on for Crew.
Insurance claim and supplement assistant
The carrier's first scope is almost never the whole job. Rowlty reads it line by line against your photos, your measurements, and local code, then writes the supplement request for you.
- Reads the adjuster's scope (PDF or Xactimate export) and normalizes the line items
- Finds the gaps — drip edge, ice & water, ridge vent, starter, steep/high charges, R&R vs. overlay
- Cites the code section and manufacturer install requirement behind each request
- Assembles the packet: cover letter, photo report with captions, measurement report, line-item detail
- Tracks the claim clock and nudges when the carrier goes past their own response window
- Depreciation and RCV tracking so nothing gets left uncollected at the end
Who it's for: claims specialists, supplementers, owners doing insurance work. Included in: Pro, Enterprise. Add-on for Crew.
Rowlty is not a public adjuster and does not negotiate claims on a homeowner's behalf. It prepares documentation for your licensed team.
Aerial roof measurement and material takeoff
Type an address, get a measured roof in about eight minutes — priced against your actual supplier list, not a national average.
- Squares, pitch, ridge, hip, valley, rake, eave, and step flashing broken out by facet
- Material takeoff with your waste factor, your bundle math, your accessories
- Live pricing from your SRS, ABC, or Beacon account — or your own price book
- Drone and CompanyCam photos can be dropped in to refine or verify
- Confidence score on every facet; anything under threshold gets flagged for human review
- Complex and commercial roofs route to a human reviewer instead of guessing
Who it's for: estimators, production, purchasing. Included in: Pro (500 reports/yr), Enterprise (unlimited). Add-on for Crew.
Proposals that go out from the driveway
The best time to send a proposal is while you're still parked in front of the house. Rowlty writes it from the inspection you just did.
- Good / better / best built automatically from the findings, not from a blank template
- Photos from the inspection embedded next to the line items they justify
- Financing options and monthly payment shown inline
- E-signature and deposit collection in the same document
- Open and read tracking — you know when they looked at it four times at 10pm
- Spanish version generated alongside the English one, one click
Who it's for: estimators and sales reps. Included in: Pro, Enterprise. Add-on for Crew.
Tear-off, synthetic underlayment$18,240
Ridge vent, ice & water, new decking$22,905
Everything above, transferable$27,610
Reviews asked for at exactly the right moment
Not the day the invoice goes out. The hour after the final walkthrough, when the driveway is clean and she's happy.
- Triggered by job completion, not by a calendar blast
- Unhappy customers get routed to a human first, before they get routed to Google
- Drafts your replies to every review in your voice, positive and negative
- Google, Facebook, Angi, BBB, and Nextdoor monitored in one place
- Photo permission requests handled at the same time for your marketing library
- Rep-level scoreboard so you know who actually generates five stars
Who it's for: marketing, owners, production managers. Included in: Pro, Enterprise. Add-on for Crew.
Toolbox talks and JHAs, in the language the crew speaks
Safety paperwork that only exists in English is safety theater. Rowlty writes the day's briefing for the actual roof, in the actual language, and collects the sign-off from the jobsite.
- Daily toolbox talk generated for that job — pitch, height, weather, power lines, access
- JHA and fall-protection checklist in English and the crew's language, side by side
- Photo sign-off from the site — timestamped, geotagged, filed to the job
- Heat index and lightning alerts pushed to the foreman before the crew is on the roof
- Incident intake guided step by step so the report is complete the first time
- OSHA-ready recordkeeping exported on demand for your insurer or your GC
Who it's for: foremen, production managers, safety officers. Included in: Enterprise. Add-on for Crew and Pro.
The polite, relentless follow-up on money you're owed
Roofing companies don't usually have a sales problem. They have a "the mortgage company still has the check" problem.
- Chases deductibles, mortgage endorsements, ACV and RCV draws on their own timelines
- Knows the mortgage company process and tells the homeowner exactly what to fax and where
- Escalates on a schedule you set — friendly, firmer, then a human
- Payment links by text with card, ACH, and financing options
- AR aging in plain English: who owes what, why it's stuck, what to do next
- Syncs to QuickBooks so the office isn't reconciling twice
Who it's for: office managers, controllers, owners. Included in: Pro, Enterprise. Add-on for Crew.
Reminder 2 of 4 sent14 days
Mortgage co. holding checkStuck — 31 days
Paid by ACH this morningCleared
Hiring and onboarding crews without the phone tag
Good installers don't fill out application forms. They answer a text. Rowlty runs the whole first conversation in whatever language they answer in.
- Screens by text — experience, tools, transportation, crew or solo, start date
- Answers in their language automatically, day or night
- Books the working interview straight onto your production manager's calendar
- Collects onboarding paperwork, W-9 or I-9, insurance certs, and license copies before day one
- Subcontractor compliance tracking with expiration reminders
- Day-one orientation packet generated in the crew's language
Who it's for: production managers, HR, owners. Included in: Enterprise. Add-on for Crew and Pro.
Ask your business a question, get an actual answer
No dashboard to build, no report to configure. Type the question the way you'd ask your controller, and get the number plus the reason behind it.
- Plain-English questions: "Which rep's jobs go over on labor?" "What's my real margin on TPO this quarter?"
- Job costing that reconciles across CRM, supplier invoices, and QuickBooks
- Lead source truth — what each channel actually costs you per signed job, not per lead
- Crew productivity by squares per day, callback rate, and rework cost
- Weekly owner's digest: three things that got better, three that got worse, one thing to do
- Board and lender exports when you need to show your work
Who it's for: owners, GMs, controllers. Included in: Pro (standard), Enterprise (full + exports).
Things that aren't modules, but matter
One job record
Every module reads and writes the same record. The translator's transcript, the inspection notes, the measurement, the supplement, and the AR status all live on the same roof.
Approval before action
Rowlty drafts; a person sends. Nothing goes to a homeowner, a carrier, or a review site without a human clicking approve — unless you explicitly turn that off.
Works where roofs are
Attics, rural counties, metal buildings. Everything degrades to offline and syncs later instead of failing.
Bilingual everything
The whole product, not just the translator. Interface, training, support line, and documents in English and Spanish.
Your data stays yours
We don't train shared models on your job records. Export everything, any time, and take it with you if you leave. Details.
Real humans in Charleston
Support is a phone number that a person answers, not a ticket queue. That number is (843) 284-8239.
Pick three modules and start there.
Most companies start with Notes, Bridge, and CRM, then add Front Desk before their first storm season. Susan Drake, our VP of Sales, will tell you honestly which three you need.