We built this in a roofing company's back office, not a conference room.
Rowlty started because a Charleston roofer let us sit in his office for six weeks and watch where the money leaked out.
What we saw
Nobody was lazy. The estimators were good. The crews were fast. The owner worked more hours than anyone. And the company was still losing real money in the gaps between people — the note nobody wrote down, the instruction nobody understood, the lead nobody followed up on because it was Thursday and the phones hadn't stopped since Monday.
Every one of those gaps had the same shape: information that existed in someone's head, needed to be in someone else's, and never made the trip.
That is exactly the problem this generation of AI is good at. Not replacing the estimator — the estimator is the whole business. Just making sure that what he saw on the roof reaches the crew, the office, the homeowner, and the carrier without being retyped four times or lost entirely.
Why roofing only
There are dozens of general-purpose AI tools for "contractors." They're built by people who have never had to explain to a homeowner why there's felt paper in her azaleas.
Roofing has its own vocabulary, its own insurance dance, its own seasonality that can triple your headcount in a week, and a workforce where a large share of the people doing the actual installation don't speak the language of the person writing the check. Software that treats roofing as a variation of plumbing gets all of that wrong.
So we picked one trade and went deep. The translator knows what counterflashing is. The claims module knows what an adjuster leaves off a scope. The pricing model assumes your headcount moves with the weather.
Where we are
Rowlty is based at 405 Jessen Ln, Suite E, Charleston, South Carolina, inside Charleston AI — which means we're surrounded by people who build this kind of thing for a living, and we're an hour from more storm-belt roofing companies than we can count. Both of those turn out to matter.
Four things we won't compromise on
A person always approves
Rowlty drafts. Your people send. Nothing reaches a homeowner or a carrier on the AI's own authority unless you deliberately turn that on.
The crew is a first-class user
Most contractor software is built for the office and tolerated by the field. We build for the guy on the roof first, in his language.
Prices printed on the website
Every number is on the pricing page, including add-ons and overages. "Contact us for pricing" is usually a way of finding out what you'll tolerate.
Your data is not our product
We don't train shared models on your job records, and you can export everything and walk at any time. The details.
Who you'll actually talk to
Small on purpose. You'll deal with the same people from the first call through your first storm season.
Susan runs every first conversation herself. She spent years selling into home services and has a low tolerance for demos that dodge the price. If Rowlty isn't right for your company, she'll be the one to say so.
The people who ride along on your inspections during week one and stay on the phone through your first hail event. Bilingual, and they've been on roofs.
Rowlty
Doesn't sleep, doesn't take a commission, never forgets what the homeowner said about the nursery ceiling. Answers to "the owl."
Charleston, South Carolina
We work out of 405 Jessen Ln, Suite E on Daniel Island, inside Charleston AI. It's a working desk, not a showroom — so rather than have you drive to us, we'll come to your office and run the demo there. Twenty minutes, your real jobs on the screen.